Back in March we reported that Taryn Rose was stepping down as President of Taryn Rose International and was off to start a new company called Millie Rosas.
While that was back in the Spring most sources suspected she would launch the company and associated styles in the Spring 2009 collection. As it is a bit early for Spring '09 collections to be formally announced, we haven't heard a peep from Taryn or anything more about her new venture, Millie Rosas.
Interesting though that we noticed all of the social media ventures that her former company put together around tarynrose.com have been all but abandoned. For example, Taryn’s Page. This social media marketing element was similar to a social networking page profile. It included a blog, pictures and a “Talk to Taryn” email link. The blog was updated with recent news as well as helpful information for Taryn Rose customers, such as recipes for relaxing foot scrubs. Over time, the blog turned into a “flog” (fake blog), with undated posts, no comments and very few entries. Today, the blog has been completely removed, replaced with an “About Us” section that inspires no interaction and requires little to no updates on the part of the company.
Additionally, the Taryn Rose MySpace Page. The company delved into social networking by creating a MySpace profile for the Taryn by Taryn Rose line. The profile offered visitors a photo slideshow of the shoe line as well as personal information about the designer. Visitors could add Taryn as a friend, send messages and post feedback to her site. By January 2008, the MySpace page was down to only three friends, with no links to the company website or comments to the profile.
Only time will tell--what and when, Taryn will once again grace us with her fabulous designs and comfort driven footwear. For now, we can only guess she is tied-up in contract clauses and red-tape with her former company.
