For those of you in-love with the Burberry brand, Shoeflair has learned that the company plans to significantly expand its shoe business. During a recent shareholder presentation CEO Angela Ahrendts said the fashion house plans to up the total shoe sales percentage to 10%. For a company that sells everything from clothing, to bags, to cell-phone cases, 10% is an extremely large piece of the Burberry pie.
Additionally, Ahrendts commented, "Going forward, Burberry will create shoe areas in all new stores and focus more marketing efforts on the category. On the product front, we will be adding more ballerinas and driving shoes to our collection.
