Recently in Taryn Rose Category

Back in March we reported that Taryn Rose was stepping down as President of Taryn Rose International and was off to start a new company called Millie Rosas.

While that was back in the Spring most sources suspected she would launch the company and associated styles in the Spring 2009 collection. As it is a bit early for Spring '09 collections to be formally announced, we haven't heard a peep from Taryn or anything more about her new venture, Millie Rosas.

Interesting though that we noticed all of the social media ventures that her former company put together around tarynrose.com have been all but abandoned. For example, Taryn’s Page. This social media marketing element was similar to a social networking page profile. It included a blog, pictures and a “Talk to Taryn” email link. The blog was updated with recent news as well as helpful information for Taryn Rose customers, such as recipes for relaxing foot scrubs. Over time, the blog turned into a “flog” (fake blog), with undated posts, no comments and very few entries. Today, the blog has been completely removed, replaced with an “About Us” section that inspires no interaction and requires little to no updates on the part of the company.

Additionally, the Taryn Rose MySpace Page. The company delved into social networking by creating a MySpace profile for the Taryn by Taryn Rose line. The profile offered visitors a photo slideshow of the shoe line as well as personal information about the designer. Visitors could add Taryn as a friend, send messages and post feedback to her site. By January 2008, the MySpace page was down to only three friends, with no links to the company website or comments to the profile.

Only time will tell--what and when, Taryn will once again grace us with her fabulous designs and comfort driven footwear. For now, we can only guess she is tied-up in contract clauses and red-tape with her former company.

Which shoes are worth the money?

Taryn Rose "Babe" Flats    Retail $495
We have written about these cute little flats before. Made with exclusive Poron material for added comfort and Italian craftsmanship. Available at Downtowngal Shoes for $219.

Nine West "Lovable" Flats    Retail $110
Comfy satin upper with a handmade leather sole make these a nice accessory for almost any occasion. Also in bright multi, green, melon and yellow/pink. Available at Zappos.com for $83.

Discuss this post on the Shoeflair Forum.

Reading this morning's edition of wwd.com while enjoying my coffee, I was a bit shocked to read the following story: "Citing a conflict with the board, Taryn Rose is stepping down as president of the company she founded 10 years ago, Taryn Rose International. Rose, a former orthopedic surgeon whose search for a comfortable and fashionable shoe led to creating her own line, said, 'I had a different vision for the future and operations of the company and it was too divergent from the point of view of the board, so we mutually decided it was best for me to resign.'

Although Rose declined to be specific, she said the differences were over the business operations and management of the company. 'For the sake the staff, whom I still care very much about, it was better for me not to be in constant battle with the management,' she said.

Rose has resigned from the board but remains a minority shareholder in the $40 million-plus firm, which launched handbag and jewelry lines last year. There are no plans to name another president.

The company has not announced plans for the product going forward, but said it will reevaluate the handbag line and will discontinue jewelry".

As you know we love Taryn's designs and the comfort they provide. We will now have to wait and see what comes from her new endeavor - Mille Rosas.

(Story courtesy of Marcy Medina; WWD.com.)

(Photo courtesy of The Westchester County Business Journal; www.westchestercountybusiness.com.)

We are all about fashion and comfort these days. It is rare to find a designer that incorporates comfort into their designs...leaving most of us taking our shoes-off the first chance we get. As we wrote about earlier, designer Taryn Rose (a former Orthopedic Surgeon), creates very style-aware designs that are also incredibly comfortable.

These lovely Taryn Rose Babe Flats are no exception. With insoles made with comfy Poron (a foam found in shock absorbers and NASA designs), they retail for $495, but you can find them listed at Downtowngal Shoes for $219.00.

Discuss this post on the Shoeflair Forum.