The last 4 years have allowed designer, Tory Burch to successfully build a brand and business of nearly $200 million annually. And all amongst stiff competition from entrenched luxe brands like Prada, Gucci, and others--she has quickly managed to set her designs apart.
This Fall will see a new logo introduction from the designer utilizing the words "BR" which pays tribute to Burch's father, Buddy Robinson, who died last year. Burch said the new logo will be an addition to the company, and will not replace the brand's popular double "T" logo. However, the original logo will be seen less on the clothing and accessories — which is part of the brand's effort to become known for the design, not necessarily the brand name.
Stay tuned as the logo makes its debut in early Fall on select accessories.
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